Meeting Design Course Level 3
29 Oct 2021 – 30 Oct 2021
29 Oct 2021 – 30 Oct 2021
You will learn about the building blocks Meeting Designers use when designing meeting programmes.
Meetings can have a huge impact on the success of an organizations’ strategy. Done poorly, they can ruin the future. Done well, they can change things pretty drastically.
Meeting Design is a relatively new profession. We see Meeting Designers as professionals who work with meetings as a specific means of communication.
Their task is to bring content, objectives and participants’ expectations together, designing a programme that is effective, engaging and conducive towards the organizational objectives.
They work for the Meeting Owner and often partner up with PCO’s, AV Companies, Speakers and Facilitators. Their final consumers are the meeting participants.
Their clients’ desires are the design compass by which they sail.
In this course, the Level 3 of Meeting Design, you start making a distinction between meetings that are just a ritual, meetings that are operational, tactical meetings and, of course, strategic meetings.
You’ll discover how different they are from a design perspective, and what goes wrong if you, for instance, have an operational program, for a strategic meeting.
From there you start working on the analysis of what we call The Working. The Working expresses what the meeting should do for your strategy. You will conclude that Different Workings give different meeting programs.
From there, we get into the 7 things a Designer of Strategic Meetings should take into account. As an essential thing to do at the end, you conclude what your personal next step is in developing Strategic Meeting Design skills.
The Meeting Design Courses (Level 1, Level 2, Level 3) were inspired by the content in the acclaimed book “Into the Heart of Meetings” by Eric de Groot and Mike van der Vijver.
This Meeting Design course is open for corporate organising teams.
* For those who did not do the Level 1 or 2 course, or those who like to refresh their memory, or for those who just like to be among Meeting Designers that evening, we offer a brief Intro on the Level 1 content: the Basics of Meeting Design. This will be for free. Date and place: Evenia Rosselló Hotel Barcelona Thursday 28th October evening, 19:30-21:30.
** ACCOMODATION in Evenia Rosselló Hotel INCLUDED in the price (ask for details)
The Eixample neighborhood, where the hotel is located, is the ideal location to stay in Barcelona: a very central location that will allow you to visit the city and its main attractions in a short walk. A perfect back drop for your main reason to be in Barcelona: the course.
It was fascinating to attend the Meeting Design Course, Level 1 in Dubai in October 2019. The course was incredibly inspiring and eye-opening. It was very hands-on and practical, while providing a thorough introduction to meeting design. Eric de Groot is a fantastic course instructor. He ensured everyone was involved and engaged through-out the course, and he created an environment in which everyone was comfortable sharing insights and knowledge.Steen JakobsenAssistant Vice President of Dubai Tourism
The Meeting Design Course, Level 1 was the perfect mix of theory and practice with quite challenging group exercises in real world scenarios which really had an impact on the way we will approach events in future. With Mike we had a very experienced expert and mind-set changer and learned a lot about maximizing meeting effectiveness by better activating the bodies and souls who are present.Head of MeetingsGermany
As expected the course was inspiring and refreshing. Lots of input and exercises to stimulate our brains and think out of the box. And both Eric and Mike are very good trainers. I really enjoyed it, and the group was fun, too!Corporate Meeting PlannerAustria
Attending the Meeting Design Course, Level 1 has really given me a lot of new angles and inspiration on how to improve my own meetings.
General Manager HotelSweden
The Meeting Design Course, Level 1 is a strong and deep experience! Now I have got new sharp tools to deal with projects, both when designing events form the start and when it comes to give a little powerful tweak to a meeting already structured. Thanks Eric!Marketing DirectorItaly
The course was really inspiring and productive! I experienced a lot of case histories and shared best practice: very useful in my daily job. Mike & Eric were very nice with us and always ready to suggest one or more solution with their long experience in designing meetings.Independent Meeting PlannerItaly
Eric is one of the first Meeting Designers. His pioneering work started in 1992; now he caters to the national (Dutch) market in De Wet van Thomas and internationally in MindMeeting. Thanks to his background in the drama he takes a broad, human perspective to meetings and meeting processes.
Eric regularly conducts workshops and learning sessions for professionals in the meeting industry as well as in other educational contexts. Eric was also a former member of the MPI task force: “The Future of Meetings”.
He lives in the Netherlands.
Meeting Design Weeks global educational events are designed for meeting and event professionals to learn about the building blocks Meeting Designers use when designing meeting programmes.